Off Page Optimization Techniques

Web Service

Off-Page SEO involves all the marketing techniques that can be performed right OFF the website to make it rank better, such as social media interaction, content submission, forum & blog engagement, etc. If you do not understand how to do off-page SEO, this article is exactly for you. If after reading it, you still have questions, get a free consultation from Sunshine Digital Marketing Agency. The marketing specialists will explain you all the intricacies and nuances of different types of SEO and other marketing components that will allow you to boost your website credibility and popularity on the web.

From the search engines perspective, off-page SEO reflects very well how the digital kingdom (other websites and web dwellers) regards the certain website. A web presence thatprovides some help or valuemore-often-than-not can betracked back (links) from other websites. It is more likely to have references on social networks (likes, reposts, etc.) and it is more likely to get into users’ browser bookmarks or bookmarking websites and naturally redistributed among user groups of the same turn of mind.

The off-page optimization is the crucialdriver of website weight and reputation in major search engines. If you accuratelycraft your off-page promotion strategy, your website can get at the top of SERPs by certain keywords. The off-page promotion is intrinsicallylinked to the reference’sweight and reputation. Track-backs to your website areregarded as indicatorsof your website’s reputation and trustworthiness. There is a plethora of techniques of generating track-backs to your web pages including directory publication, contentcreation and third-party distribution, three-way referrals, one-way referrals, interaction in social media, blogging, press releases, andexchange links.

Search engines renew their reputation calculation and ranking formulason a regular basis and you need to keep yourself on the cutting edge with the newest search engine rules, standards and proceduresemployed by the search robots to evaluate websites’ reputation.

Search engines take into account a lot of aspects in measuring the off-page links.

  • How many web pages are tracking back to your web presence? The juicy references from the compatible websites are regarded as a big thumb-up for your website.
  • Which websites are referring to your website? It is extremely importantthat the web pagesmentioning you are relevant to the contents on your web pages and these websites are establishedwell-recognized and well-reputedwebsites.
  • What anchor description you are choosing while tracking back to your website. You should use your targeted keyword in the anchor text and the anchor text should not be completely identical in every website tracking-back to your site.
  • How many incoming and outward-boundtrack-backs are there on the websites referring to your website?
  • What’s the page rank of the web page mentioning yoursite’s URL?
  • How much relevancydoes the website tracking back to your website have?
  • A profitable off-site SEO strategy will quickly boost the website rank in the SERPs and, consequently, bring in more visitors and customers.

The most common off-page SEO techniques were already mentioned in the above text, such as social media and article submission to blogs and content websites.

Here are the new and original off-page optimization techniques that you might not heard before and need to try:

1) CSS, W3C & RSS Directories

It is a very niche approach that might suit only a small percentage of companies. If you have a web design company or offer services connected to web development or design, add your website to CSS and W3C website directories which may generate leads towards your website. Also include your website to RSS feed directories whichwill help you get more visitors. But do not expect incoming of some naïve or gullible visitors that you can easily make buy something. These are professionals just like you and will read everything carefully, analyze and if necessary judge you harshly. So be prepared!

2) Widget / Gadget Development

Let your company’s web developers or freelancers create some highly engaging and original widget/gadget apps (such as a web poll or game widgets) for your website and set them on your blog/website or onyour social mediapages like Facebook, Myspace or Reddit. Let your company employees and already existing clients engage with the widget/application and share with other people, which will help you improveyour branding and generate morequality leads.

3) Document Sharing

Make your website non-secret files like company’spublic reports, promotionbooklets or product usage tutorials, and presentationspublicly available in Google Docs, Slide Share, etc. This will help you make your website noticeable for larger audiences that come to your site from the most unpredictable places like researchers or reporters seeking some statistics.

4) Social Shopping Network

If you own an online-shoppingportal, this is a greattechnique for promoting and effortlesslygetting recognition for your products gratis. Publish your itemson Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other giant social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

5) Classifieds Submission

Classfieds are not that embarrassing and old-hat as you might have thought. If properly done and not half-assed by some unenthusiastic SMM specialist, one can get a lot of leads from there. Do some classified ads to offer some of your products or services for free. Opt for Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. Do not forget to create ads on major regional classfieds website to target different countries, for example China or Russia.

Press Release Distribution

If you are a B2B company, you might consider going for PR promotion in well-reputed and influential PR websites. This givesyour PRa chance to get published in Google News.

Local Listings & Yellow Pages

Rather than going international and plunging into cut-throat competition, you can make your website local so that search engines can quicklyscour your website and retrieve the searched-for content. This will make it easier for you to get your hands on a targeted audience. Publish your website on Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

Photo Sharing

Upload/share your website products photos and infographics and make them officially accessible for other users. Let your company’s employees see them and comment on them too, which will help generatenew leads towards your website. Thiscan be done in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.


It is also known as internal linking. Although it may seem too mundane and simple, in fact it proves to be extremely effective method. If your article is not overstuffed with links, people generally check out the internal referrals and read the content further, thus increasing the possibility of website conversion. The most successful website that employed internal linking to another levelis Wikipedia.Try getting a link from within your own websites’ or web pages’ content using chosenkeywords as anchor text (similar to Wikipedia).Of course,this task is not as easy as it seems, but these kinds of referralsare rewarded morereputationby a search engines.

Link Exchange

Exchange links with service-related websites (this is also known as Thematic Link Exchange) that can give you an opportunity togeneratemore juicy linksand boost your search engine reputation, which is a keycomponentin Google’s PageRank formula. Avoid using exchange services that remind scams or black-hat stuff. Otherwise, you may damage your reputation that way.